At 5 Million Users, It?s Hard Not To View Instagram Through A Rose-Colored Filter

When we first previewed Instagram nine months ago, most of the�initial�comments predicted it would be dead on arrival. To say those people were wrong is a vast understatement. And Instagram now has five million ways to prove it. Yes, Instagram now has five million users. That's 625,000 users for every month they've been in existence ? with the growth accelerating. Just this past weekend they added 100,000 new users, for example.�Even more amazing, there are now 1.25 million users for every one employee of Instagram. I got a chance to catch up with Instagram co-founder Kevin Systrom this morning to talk about the milestone and the bigger picture for the service. Beyond the five million user mark (which they actually hit yesterday), Instagram is about to hit another huge milestone: 100 million photos. They're at 95 million right now, and they're adding roughly 860,000 a day. In other words, by the end of this week, the total number of pictures should cross 100 million.

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